Translating features into benefits like this will help you write more persuasive product descriptions and more quickly. 3. Tell the Full Story. A good product description should give all relevant details, convince the buyer of its benefits, and pack an emotional punch.
A bad product description, on the other hand, does the opposite of that. Think of it this way: If you read a product description and you still have questions about it, then it didn’t do its job. But I don’t want you to write bad product descriptions. So here are a few tips for making sure that your customers get all of the details they need.
A product description describes your product, what it is and why it’s worth buying. It gives potential customers enough information about its features and benefits to draw them in and compel them to make a purchase. It also plays a vital role in Amazon search rankings and conversions.
A product description is the marketing copy used to describe a product’s value proposition to potential customers. A compelling product description provides customers with details around features, problems it solves and other benefits to help generate a sale.
From this vivid description, customers don’t just get an understanding of the benefits of the product (high protein, quick to cook, and versatile), but also how experiencing those benefits will feel. You can almost taste the nutty, fluffy quinoa and feel the convenience of substituting it into all of your favorite recipes for a quick, tasty meal — all thanks to the description.
An SEO friendly product description describes the core features and benefits along with the practical use of a product or service. Because the search engines are now focused on providing value rather than the ranking the keywords stuffed together on product pages alone. Take the example in this image about sharing valuable information rather than becoming promotional. Image Source 6. Write.
How to write a product description; The best kind of product description for your product; The best product description examples for various products; But before you start reading, let’s make sure you fully understand what a product description is. What is a product description? A product description is content used to describe your product.
Writing product descriptions is a specialist job. When you hire a freelance product description writer, you get professional product descriptions that make your customers want to buy. In addition, a freelance product description writer seamlessly includes product keywords, making the copy work both for shoppers and search engines. A specialist.
Looking for a native English speaker to write product descriptions for an outdoor apparel and accessories ecom website. Approx 100 descriptions needed. Looking for 2 sentences describing the product in a creative, benefit focused manner, then a list of features and specs. Similar to what you can find on big brand apparel websites. Price Negotiable.
The product description in e-commerce is a tool for marketing which describes the value of the products in proposition to the customer’s buying potential. An effective product description provides with all the necessary and relevant details related to that product like its features, the benefits that are associated with it, etc. which helps in generating sales.
Top Tips to Write Compelling Product Descriptions When you’re building out your ecommerce store, you’ll have quite a hefty to-do list. On top of things like building out your store, taking product photos, and creating and executing a marketing plan, it’s easy for something like product descriptions to fall to the bottom of your list.
The best product description will speak directly and personally to your target buyer — the person who needs or wants your product. A mistake that many businesses make is that they write generally to a crowd of buyers, with no real ideal customer in mind. The result is product copy that’s bland and universal rather than tailored to the ideal buyer.
Writing product descriptions can seem like a daunting task. Especially if you’ve never done it before. You may have made the product, but how do you write a few paragraphs describing it? Once you reach the product description section on Etsy, your mind may go blank. You may accidentally leave out some important details. You may not even know.
A well-written product description illustrates a product's features by way of its benefits, telling a story of how that product will impact customers' lives. Though it might sound like a tall order, storytelling with your product descriptions isn't as complicated as it sounds. Use the following checklist to begin crafting descriptions that truly speak to customers; before too long, you'll.
Product description writing. Get product descriptions customized for each of your products to catch the attention of your customers. Hand written unique descriptions. We write the content based on best practices around product descriptions and SEO. Our writers look at the product title, current description, images, category and tags to write each description. Each piece of content is unique.There really is an art to knowing how to write a product description. It takes more than just a brief sentence. Companies appreciate that a good product description is a marketing tool all by itself. Unfortunately, very few managers know how to write a job description. Example after example of poor writing skills can be seen on the Internet. It is important to have a professional group write.We use your brand’s unique qualities and write product descriptions in a consistent tone of voice that speaks directly to your target market. Increase web traffic and boost sales with SEO enhanced copy. Search engine optimization or SEO is vital for any content that you publish on your website or online catalog. Our product description writers make sure to write with SEO principles in mind.